Understand your market
At IA MARKETING, we transform data into winning strategies. Our expertise in market analysis allows you to make informed decisions and stay ahead in your sector. Discover how our innovative solutions help you understand your market, anticipate trends, and meet your customers' expectations.
Data Audit and Analysis
Optimize your decisions with in-depth analysis
Our data audit and analysis service offers you a complete and accurate view of your business environment. By leveraging advanced algorithms and cutting-edge technologies, we transform raw data into actionable insights.
- Data collection and integration: We gather data from multiple internal and external sources, ensuring a holistic view of your market.
- Predictive analysis: Use our predictive models to anticipate market changes and adjust your strategies accordingly.
- Custom dashboards: Access clear and interactive visualizations that facilitate quick and informed decision-making.
Why choose IA MARKETING?
- Enhanced GDPR compliance: All our solutions are hosted in France, ensuring the security and confidentiality of your data.
- Internal expertise: Our 100% internalized development team guarantees unmatched flexibility and operational excellence.
Success story
A leading company in the personal protective equipment (PPE) sector called on our services to rethink its product mix and innovate with new products. During the audit and data analysis, we identified a specific need in the temporary worker segment by leveraging DREES data. Thanks to our AI tool capable of reading and analyzing PDFs without bias, we provided precise recommendations.
Example of a diagram analyzed by our tools
Results
- The company secured framework contracts thanks to a dedicated proposal, thus strengthening its market position.
- The company is working on a new product to help employees better understand how to optimize the use of PPE.
The in-depth analysis by IA MARKETING improved our market knowledge. The marketing analysis allowed us to seize new opportunities by entering a new client, as well as improving our product mix.
Lorenz C. Sales Director at Bleu Agro
Market and Sociological Studies
Deeply understand your consumers and your market
IA MARKETING's market and sociological studies allow you to decipher the behaviors, preferences, and expectations of your clients. Through a rigorous methodological approach, we provide valuable insights to guide your marketing strategies.
- Data Mining and Surveys: Collect qualitative and quantitative data through targeted surveys and analysis of existing data.
- Persona creation: Develop detailed client profiles to better segment and target your audiences.
- Sentiment analysis: Evaluate your clients' perceptions and emotions towards your products and services.
Our strengths
- Precise segmentation: Identify specific market segments and tailor your campaigns for maximum impact.
- Proactive trend identification: Anticipate market changes before your competitors through our continuous monitoring and analytical expertise.
Success story
We supported a company specializing in essential services (energy, water, waste) to better understand its clients. By conducting in-depth sociological studies, we were able to adapt the content and information of their communication materials. This led to the implementation of personalized newsletters, nudge campaigns to encourage water-related behavior change, and the development of innovative digital services.
Thanks to the sociological studies, we were able to get closer to our clients and respond much better to their expectations.
Gilles, C Marketing Manager
Trends and Consumer Behaviors
Anticipate market changes and adapt to your clients' needs
In a constantly evolving environment, understanding trends and consumer behaviors is crucial to staying competitive. IA MARKETING helps you identify weak signals and major trends shaping your sector.
- Strategic monitoring: Monitor market developments, technological innovations, and competitor movements.
- Behavioral analysis: Study purchasing habits, digital interactions, and customer journeys to optimize the user experience.
- Trend forecasting: Use our AI tools to predict future demands and adjust your offers accordingly.
Impact on your business
- Detection of emerging needs: Quickly respond to unmet consumer expectations.
- Fast adaptation: Adjust your marketing strategies in real-time to maximize your responsiveness to market changes.
- Customer relationship building: Offer personalized and engaging experiences that retain your clients and strengthen their loyalty.
Projected growth of the global oral care market revenue from 2019 to 2028
Success story
We had the privilege of collaborating with a creative agency on an in-depth market study on opportunities in the app sector. Thanks to our trend analysis expertise, we helped the agency define a strategy, a minimum viable product, and personas. This process enabled our partner to design and present a comprehensive strategy.
Result
A tailored approach that not only optimizes their current offer but also amplifies their impact, ensuring a unique value proposition for their clients.
The collaboration with IA Marketing allowed me to fully leverage AI to quickly and efficiently identify trends and opportunities in the oral care market. All deployed within the framework of an innovation diagnosis for a startup in the process of creation (BPI device).
Sana B CEO Cetus World