Innovate Quickly
User Feedback Analysis
At IA MARKETING, we believe that innovation comes from carefully listening to your customers. Our approach involves deeply analyzing user feedback to identify opportunities for product improvement and innovation. Thanks to our advanced AI tools, we collect and interpret customer feedback objectively, providing you with a clear understanding of your audience's needs and expectations.
Success Story
Our client is a renowned board game company looking to expand internationally. Unfortunately, the user research team study could not decide between two logos. Using our technology, each feedback was meticulously analyzed to extract rich insights on customer sentiments and expectations. This allowed our client to compare the two competing logos and determine which one generated the most promoters. Thanks to this semantic analysis approach, the brand achieved a successful launch, positioning itself as a dynamic and relevant player on the global stage.
The AI-assisted Net Promoter Score (NPS)
AI-assisted Brainstorming
Stimulate your team's creativity with our AI-assisted brainstorming. We train specific algorithms on your products and market to generate innovative and relevant ideas. This technology allows your employees to overcome usual cognitive biases, paving the way for novel and competitive concepts.
Our Objective
- Identify New Trends thanks to real-time data analysis
- Develop Adapted Products to meet changing consumer expectations
- Optimize Marketing Strategy focused on the end-user rather than distributors
Success Story
A professional shoe manufacturer was looking to revitalize its range to meet new market demands. By collaborating with IA MARKETING, the company analyzed user feedback and identified the need for a shoe combining safety and style. This led to the creation of Maël, a customizable sneaker made in Italy.
Photo by Samuel Jacques
Results
- Creation of a community of 230 ambassador chefs worldwide, including around 50 Michelin-starred chefs.
- Increase in net margin by 60%
- Improvement in net profit per pair by 64%
- Team productivity increased by 45%
Before, I used to change shoes regularly, but since I started wearing yours, I don't change anymore because they are super comfortable!
Nolwenn Corre - Restaurant Pointe Saint-Mathieu, awarded one star in the Michelin Guide.