Communicate Effectively
User Segmentation
At IA MARKETING, we know that every customer is unique. Our user segmentation approach allows us to precisely identify the different groups within your audience by analyzing their behaviors, preferences, and specific needs. Thanks to our advanced algorithms, we create detailed personas, if you don't have any, that help you effectively target your marketing actions.
Example of proto persona
Success Story
We recently collaborated with a company that wanted to refine its marketing strategy to better target its users.
By applying our segmented analysis method, we detected the behaviors, preferences, and specific needs of each segment. Our algorithms helped to feed their personas, revealing behaviors previously unknown to the company.
Results
- A significant increase in the conversion rate by 35%
- An improvement in brand awareness by 50%
We had very simple personas, without detail. Improving the understanding of user motivations allowed us to rethink our wording and acquisition strategy.
Marcus, Communication Manager
Content Generation by Audience
Once the segments are defined, we create personalized content for each audience group. Our generative AI produces authentic and engaging messages, tailored to the preferences and expectations of each segment. This ensures effective communication that resonates with your customers and prospects, thereby strengthening their engagement with your brand.
Blog Post Generation
We are fortunate to support Inès from French Tech Saint Etienne Lyon in creating blog posts for the association.
Her challenge was to cover news from a very large territory and adhere to the latest SEO recommendations.
Thus, we perform the following tasks with her:
- news research tasks
- formulation of key elements for each territory
- content generation
- formalization to increase natural referencing.
I am delighted with this collaboration with IA Marketing. This partnership saves us valuable time while improving the quality of our articles and news writing. I am particularly impressed by the SEO aspect taken into account by this artificial intelligence!
Inès Bony, Communication and Marketing Manager French Tech Saint-Etienne Lyon
Visual Generation
For this brand, our mission was to create a series of images highlighting the diversity of jewelry wearers to feed the E-commerce site. Thanks to our image generation technology, we were able to develop visuals integrating virtual models of different origins, ages, and styles, all celebrating the unique beauty of the brand's creations. This allowed us to present the jewelry in varied and inclusive contexts, strengthening the brand image and reaching a wider and more diverse audience.
The jewelry integrated into these visuals, as well as the generated images, are hosted in our infrastructures located in Central France. This choice not only guarantees enhanced security and GDPR compliance but also offers the brand total control over the use and distribution of their content.
Original photo
Generated content
Generated content
Results
By integrating AI-generated visuals that highlight diversity, IA MARKETING not only helps brands enrich their content marketing but also creates an emotional connection with their customers.
Engaging Communication Campaigns
Our expertise does not stop at content creation.
We develop engaging communication strategies that engage your audience across all channels. By integrating nudge strategies and providing real-time feedback, we maximize the impact of your campaigns to achieve your marketing goals.
Success Story
The COVID-19 pandemic has profoundly transformed consumption habits, favoring a shift towards online shopping and an increased preference for comfortable clothing. Successive lockdowns have led consumers to favor e-commerce, a trend that continues even after the reopening of physical stores.
Our client is an international retailer in the fashion industry, renowned for its trendy and affordable collections. Operating exclusively online, the company strives to captivate consumers. Faced with fierce competition and rapidly evolving consumption trends, the client wants to improve its marketing performance and optimize the engagement of its customers and prospects.
By analyzing consumer trends and behaviors, we used generative AI to create more effective newsletters.
Results
Taking into account new consumption habits has led to exceptional performance.
- Client segment
- Without AI: Click-through rate of 4.67%
- With AI: Click-through rate of 6.72%
- Increase of 44%
- Prospect segment
- Without AI: Click-through rate of 1.73%
- With AI: Click-through rate of 2.89%
- Increase of 67%
IA MARKETING allowed us to meet our clients' expectations. Their trend analysis was crucial in improving the content of our newsletters.
Mickael, Marketing Director